My journey into the world of design and branding started in Hamilton, Ontario, where I grew up helping out in my parents’ used record store. Surrounded by music, creativity, and community, I discovered a love for drawing and design early on.

After studying Illustration at Sheridan College, I found myself captivated by the art and science of branding while working on an aquarium brand in 2001. That spark led me to dive deeper into brand development, exploring its processes, theories, and real-world applications.

Eager to bring my vision to life, I launched my first agency, The Red Rabbit Studio. The success of that venture propelled it into what you see today: the Branding Department. Over the years, I’ve had the privilege of working with brands across a wide range of industries, including health and wellness, nonprofit animal rehabilitation, HVAC, home improvement, game stores, event planning, regional HVAC distribution, and many more.

I’m passionate about helping businesses tell their stories, connect with their audiences, and grow into the best version of themselves. Let’s create something amazing together!