Brand Development
What is brand development?
Basically, brand development is the overall process of building and sharing your company's culture, values, and perspective, so it can connect with the people it wants to do business with.
To elaborate and give you a more thorough answer, brand development encompasses all aspects of a business, both internally and externally. Unless you are the business, your company brand must have a unique and engaging voice, personality and presentation. Similar to you, your brand voice must sound consistent, approachable and intelligent.
So, having said that, the process of developing the brand for your business is more about discovering 'who' your business is to other people.
To elaborate and give you a more thorough answer, brand development encompasses all aspects of a business, both internally and externally. Unless you are the business, your company brand must have a unique and engaging voice, personality and presentation. Similar to you, your brand voice must sound consistent, approachable and intelligent.
So, having said that, the process of developing the brand for your business is more about discovering 'who' your business is to other people.
Below you will read the various aspects of what the Branding Department does to develop brands. Seriously, take a look. We're pretty bad-ass, highly experienced and insanely talented. That's not bragging, that's a fact. The best part about all this is that we want to leverage all that awesome to get your brand exactly where it needs to be. Learn More.
Analytics
As a brand development company we take great care in using data and information to drive decisions. This means we look at results, adapt and grow using a pragmatic approach.
Using a variety of analytical tools, such a Google, means we can deliver results from your marketing campaigns to see how your audience is responding.
Consulting
Attaining success comes from taking effective actions. That is what the saying Actions Speak Louder Than Words refers to and is the core of it's meaning. However, words are often what leads to greater actions being taken. At the Branding Department, we take this aspect of success very seriously.
The Branding Department offers it's clients access to three general consulting topics: Creative, Business and Technology solutions. We listen closely and intently as you communicate your goals and ambitions to us. We'll then consult you on how best to reach your goals using any of our solutions, or any solutions outside our own actions.
Consulting solutions include:
- Business Development
- Change Management
- Business Strategic Planning
- Professional Guidance
- Mentoring
You'll get the effective and professional advice that will ensure you take the appropriate actions on your journey to success. Learn More.
Marketing
Marketing is an ever shifting landscape of change, innovation and creativeness. Generally, it functions to communicate your business's services and products to it's target demographics. The most effective marketing is well planned out with all the details mapped out so the success of any particular campaign can be fully analyzed and studied. That's what the Branding Department does.To keep your business ahead of the changing marketing curve, the Branding Department has a vast pool of resources, solutions and creative approaches to leverage for your particular marketing solutions. Learn More.
Graphic / Logo Design
Your business deserves to look it's best. You must have a 'look' that matches your level of professionalism and the ethics of your company. It's a sort-of 'dress to impress' type of thing... so, does your business brand look as awesome as you think it could?- Logos
- Print Material - Business cards, flyers, postcards, etc
- Billboards
- Merch - hats, tees, promo materials, etc
- +more
The Branding Department will handle all your design needs. We will ensure that a unique design will help you stand out and ahead of your competitors. Learn More.
Websites & SEO
More than ever you must have a modern and fully mobile responsive website. All search engines actually 'penalize' websites that are not mobile responsive. If your website is old, out-of-date and lacks proper SEO and/or has bad navigation design then it will never rank in search results.The Branding Department creates gorgeous websites designed to be modern, responsive and fully loaded with SEO to help ensure your business is being found by the customers you want. Learn More.
Online Logistics & Automation
All businesses live online now. From websites to marketing through to finding new customers, the battle ground for your business is online.Using modern automation tools, the Branding Department will help your business reduce workload, work flow redundancies and wasted resources by leveraging those tools within your established business infrastructure. Even if you don't have business infrastructure, we can build that for you. A well oiled brand operates more effectively.
The Branding Department can also help your business set up your email systems, online forms, Google Analytic account, and any other system you need to run your business like a pro. Learn More.
